It shows us two things. Domain authority is. It is calculated on a 0 to 100 scale, with higher scores indicating a greater likelihood of ranking well in search engine results. Moz’s Domain Authority is not the only site authority metric available to SEOs. The Page Authority, or PA, is a measure developed by Moz to which SmartKeyword, as a partner, gives you access. • Domain Authority extends its coverage. So, just what is the meaning of Domain Authority (DA)? In a nutshell, it is a metric developed by Moz that website owners can use to evaluate how likely their content is to appear in search engines for relevant queries compared to their closest competitors. -Create A strategy of link building. Remove spammy links (aka clean up your backlink profile) 3. What Is Page Authority? Page Authority is a search engine ranking score that estimates how well a web page will rank in the search engine results pages (SERPs). The Moz Blog. Is there a good DA score? A good DA score is relative; it depends on the industry and what score your competitors have. There are many ways to get links. Thanks- I've done this type of audit, all of our metrics are stronger than the sites appearing in the map pack. are a few examples of the data that Moz gathers and. It provides better insights into the strength of. 2. Remove any bad links and fix any broken ones that may hurt your domain score. You can also look at things that rank for their own title. Instead, it gives a comparative analysis between the web pages of your site and your competitors. Building high authority links is the ultimate way to increase your website’s domain authority. Page authority is a score assigned by Moz. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Higher scores correspond to a greater probability of ranking high on the SERPs. A business that just starts often has a value between 10 and 25. I have been building links to the home page of my web site. getting backlinks from websites with high moz domain authority is. Page Authority (PA) - A Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics. While domain authority refers to the overall ranking potential of an entire website, page authority pertains to the ranking potential of a specific webpage. With Brand Authority, Moz makes the elusive but powerful idea of brand into concrete and actionable data. Page authority is the score that predicts how well a page will perform on SERP. You can check the below image for the same. com” almost all results are category pages for the first couple of dozen results. Check PA What Is a Page Authority Checker? Sitechecker’s complimentary Page Authority (PA) checker provides a user-friendly platform to assess the authority of any. rhutchings Aug 1, 2011, 4:46 AM. At this point, the site has a DA of 22 and the home page has a PA of 35. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. This metric is calculated by a machine. The age of the domain, the number of backlinks. This article will discuss what constitutes a good Page Authority score and the differences between Page Authority and Domain Authority. My domain receives 8 times more backlinks and ranks lower. At Moz, we believe there is a better way to do marketing. Moz Pro Introducing Brand Authority Learn more Free SEO Tools. At the same time, web pages with lower authority scores may also rank high. Think about it: If your site’s domain authority is 32 and you get a link from a site with a domain authority of 75, this will contribute to increasing yours. Get a visitor to give permission for you to follow up (by email, phone, etc. Domain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links. AR ranks the websites in Ahrefs’ database according to the size and quality of their backlinks. Go to a website that offers a page authority checker tool such as Ahrefs, Moz, or SEMrush. I've been looking all over the internet for a way to check Page Authority in bulk. Keep in mind that even if you haven’t done anything to a page, its score may still fluctuate due to the fact that Moz is constantly updating their algorithm . By improving the quality of your traffic, your conversion rate and number of leads will also increase: Traffic: 200. Some you may recognize include: Majestic’s Citation Flow; Semrush’s Authority ScoreThe new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. It is not uncommon for internal pages on a site to. Think about where your post and link are going to be in the long term. What is a Good DA? Websites with a lot of high-quality external links are usually close to the top of the DA scale. With the paid version, you can see all the data. A higher score indicates a site will have better positions in search engine results pages. Page authority scores range from 0 to 100 and it is a basic metric: higher scores mean the page will rank better and low page authority means the probability is less. In general, the closer a website's DA PA is to 100, the more likely it has a good domain authority. Moz is actually the original creator of the domain authority metric, using a scale of 1 to 100. Moz is, of course, a widely respected authority in the world of online marketing. Moz is good for competitor research. Higher scores indicate that a page has high authority and is likely to perform better in SERPs. This information sheds light on the credibility of the URL and its ranking potential. There is even an interesting Twitter thread in 2020 from the co-founder of Moz, Rand Fishkin. Moz’s Keyword Ranking tool keeps me abreast of any fluctuations in rankings, and MozBar allows me to gain a quick understanding of the competitive landscape in any given search result. You can look in Google Search Console and see click-through rates. Use Gzip, a software application for file compression, to reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes. Page Authority (PA) is created by Moz, PA is a score that predicts how well a particular page will rank on search engine result pages. Imagine your website as a contestant in an extremely. This means that any article, product web page, about page, etc. Some companies use authority to study and evaluate how well they’re performing in their digital strategies. Domain Authority is a ranking system that measures how well your website measures up in relation to competitor websites on search engine results pages (SERPs). Moz Domain Authority, Explained. Page authority. How You Can Use Page Authority. If so 301 redirect the poor content page to the right content page. all website owners want to get a good MozRank, to be able to improve our Moz ranking you must. com Page Authority 2. It's important that visitors to your site can do two things right away: know what the page they land on is about and easily find the information they're looking for. So the higher the domain authority of a website, the higher its ranking in search engines. Page authority is an indicator of a page's ability to rank. Searching “what is page authority” returns Moz as the first result, and their meta description is “Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Track desktop rankings across the top search engines in 200+ countries. MozBar Location: You can decide if you want the SEO bar at the top or bottom of your screen. It's also a great way to earn valuable links when you're marketing a local business. MozBar Alternative: If you don’t want to add the MozBar as a Chrome extension, sign in to Moz’s Link Explorer. Building high authority links is the ultimate way to increase your website’s domain authority. The same distinction should be made when it comes to page authority. We can’t all be Google or Amazon, and a “good” Brand Authority score depends a lot on your niche and your aspirations. Two links from the same website would only be counted as one linking root domain. Moz’s Link Explorer web index provides the foundation for domain. Perhaps you changed it to something too vague or strayed too far from the on-page topic — it might be good to try a different approach. So, let me take a moment to retrace our steps as to how we got here, where that leaves us, and how we. Page authority is equal (48) though but my domain's authority is lower (mine 37, competitor 40). After all, this is a website that has a. B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Pinterest, Google+, etc. Domain Authority 2. Domain Authority is a Moz metric that predicts a website’s performance on search engines. There are various types to consider: Links to your homepage. How is Moz Page Authority calculated? Moz Page Authority calculated on a 100-point, logarithmic scale where it uses different […]In fact, there are a number of services that claim to be able to predict how well a given page or site will rank in search engine results pages (SERPs). Moz’s Domain Authority ranges from 1 to 100: the higher the score, the easier it will be for the website to rank. What about Page Authority? Page authority is also another metric created by Moz that determines the value of a page on the search engine results page (SERPs). 1. An introduction to Domain Authority. What is Page Authority? Page authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. Domain authority is a way of predicting how well a website will rank on search engines. Lastly, check out this post from Curata - HUGE list of opportunities. The no index page will be excluded from Google's search index, So it will not help you rank for that term unless you have other pages that are cannibalizing it and trying to rank for that term as well. It uses similar principals as Google PageRank, which is why this score is a reliable indicator of ranking potential. In general, the closer a website's DA PA is to 100, the more likely it has a good domain authority. However, a good Moz chart rating corresponds to a wide range of links to other sites, which indicates webpage authority. Join Starter Story. When you have completed the Domain Authority check, scroll down to the bottom of the page where you’ll find the average DA an PA for your query. It is essential to know about the current Page Authority of a website that which page requires updating. Try for free When it comes to Search Engine Optimization ( SEO ), many factors influence page rankings. According to Moz. Now that you understand how vital a good Moz domain authority score is to boost your website’s performance, it’s time to learn how to actually improve the metric. The first definition refers to an unconfirmed but widely assumed general set of criteria for how Google and other search engines order results in search results pages. PA and DA are similar in that they are scores, on a scale from 1. the site of "Friends of Richmond park'. This page in the image below has an authority of 44, but the entire domain authority is 91. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Old name is foodstepsinasia. , Domain Rating). Build (good) links. Page authority checker tool was generated by Moz, a tool which notifies about the current rank of a single URL or a specific page. This means that it should. It gives on a scale of 1 to 100 a page’s strength on a given website to appear in Google’s first results. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. What is interesting: MozRank, my competitor is ahead and for. 28 Root Domains linking to the site. DA scores are available in the following Moz tools and features: • Link Explorer“Page Authority” (PA) is a scoring system developed by the SEO company Moz that predicts how well a specific page will rank on Search Engine Result Pages (SERP). Brand Authority is a Moz metric, on a scale of 1-100, that measures the total strength of a brand. Green (90 to 100) - Indicates a Looking good (high) page performance score;Exploring Moz's list of the top 500 sites on the web can help you to understand the impact that Domain Authority and other link-based metrics have on a site's rankings and popularity. As with domain authority, the higher the page authority, the better. Slow sites have high bounce rates, which is a big red flag to Google and the other search engines. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end values (like. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. The domain authority, also known as Website authority, is an SEO concept that represents how much “strength” a site has to rank in search engines. This is a dynamic,. Moz Local is a separate subscription that focuses on local SEO marketing. . An “authority” in SEO is a term that you will see often. This afternoon,. You can also try sevices like Outbrain or Taboola. Let's have a better look at Page Authority. will need to consider their Page Authority in order to be seen more favorably by search engines at large. So just simply download and install it, here is the link. We use external links to get a good page authority. Linking is common practice on the web - expected and respected by users of all kinds. Moz Academy Upskill and get certified with on-demand courses & certifications. All the other pages on the site are a Page Authority of 1, mR : 0. e. 00. Following last year’s update to the algorithm that powers Domain. Moz. com and new one is foodstepsinasiatravel. Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). I suppose it might have something to do with the fac. Page Authority is the value of a page measured between 0 and 100. What Is Page Authority vs. Moz. Moz uses a 0-100 scale to measure website domains, with zero being the “worst authority” and 100 being the best. Moz Domain Authority was created as a way for a website owner to measure how likely their website is to rank on the SERPs on a scale of 1 to 100. In the previous section, we explained the difference between the domain authority concept and domain authority metric. They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. The official term and algorithmic score were invented by the good folks at Moz. Browse MOZ's product catalog and select the items you want to include in the gift box. Build More High-Authority Links. Page Authority or PA is a score which was created and developed by marketing analytics company Moz, to indicate where a specific page will rank on SERPs. It’s created by Moz and assigns a score from 1 to 100. Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page. These indicate to search engines that your page is meeting customer needs, which. Type or paste the URL of the web page you want to check into the provided field. Repeat with the specific URLs of your competitors' articles. You can showcase expertise and trust by publishing high-quality, informative content, refining your internal linking strategy, citing authoritative sources, and receiving high-quality, relevant backlinks. Moz Keyword Explorer. On-Page Optimization. See "Optimize images" below. Moz Pro is the ultimate tool for avid marketers wanting to boost their ranking, drive quality traffic, and measure their results online. ). This can lead some to believe that Domain Authority is a ranking factor for search engines like Google. Date Crawled - The date on which this page was crawled for. The score of PA is from one to 100. Moz Rank is one of the tools that calculate algorithms for this measurement. Page Authority (PA) is a score developed by Moz that predicts how well a specific pagewill rank on search engine result pages (SERP). An SEO strategy has to be built around the needs of your customers to hit ranking factors and get your readers to engage with your content. Domain authority is a measurement of how likely a website is to rank on search engine result pages (SERPs). Moz Domain SEO Analysis Tool. As you make edits you’ll tend to deviate more and more from your initial strategy. Now, Moz’s Page Authority is probably the best measure of the strength of an individual page. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the new metric, which makes it much more reliable. Page authority is a term that was introduced by Moz. Mar 17, 2023. Page authority is a score that indicates where a specific page will rank on search engine page results (SERPs). Moz Rank score also includes your site's Domain and Page Authority when displaying your site's score. There are probably several other good uses for microsites and times when it pays to apply them, but they tend to fit with some of the above principles. Top SEOs believe that external links are the most important source of ranking power. ” Although a site’s domain authority and brand presence play important roles, the #1 factor in a page’s ability to rank in Google is the authority of that page. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. Moz uses different factors to calculate this score based on a sample of links to a website or page. A similar concept using "hub" and "authority" pages was put forth by Jon Kleinberg, a Cornell professor with grants from Google and other search. Brand Authority is a metric developed by Moz that shows the strength of a domain's brand. This score can compare websites or track the ‘ranking. Better to have fewer links from pages with high DA many links from pages with. You will always be working to build your domain authority, and the higher it is, the better your chances of ranking well for your most important terms. Moz Rank is one of the most popular and dependable metrics if you want to measure the authority of a domain or web page. It also helps you view the inbound link number and quantity of linking root domains each page has. What is DA - Domain Authority. One thing to be aware of, Google does not look at page authority (PA) or domain authority (DA) specifically as these are Moz metrics. Google’s new page experience algorithm update further solidifies this. A DA score ranges from one to 100. The score ranges from 1 to 100. Reputation is not easy to measure. Domain Authority is a proprietary Moz metric used to predict how likely a web page is to rank in search engine results, based on a variety of factors, but like Google’s E-E-A-T, it depends largely on the number and quality of links that web page has earned. We focus on search engine optimization. The price varies from $99 – $999 per month for month-to-month plans and $79 – $799 per. It is used to describe the strength and quality of a page or a website. Dear all, I tried to find this question using the search option but cannot find the exact same problem. Once complete, check the status code column for any 301s. Page authority. Domain Authority should not be confused with Google’s E-E-A-T concept of authority. This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA. The better the rank/PA of the page the better will be the. It’s all well and good filling your page with links, but if they’re irrelevant to. PA considers unique domains linking to a page, do follow and no-follow links. Page Authority (PA) is a metric developed by Moz SEO. Since Moz’s introduction of the DA score, many other domain authority scoring systems. The interesting thing about assessing content is that it never really ends. Below is a table for general understanding of what is a good authority score. 7. Moz Page Authority predicts the likelihood of a single page to rank well, regardless of its content. Here’s a good example. Page authority is the metric that measures and forecasts how well a specific page will rank on search engines. There is a lot of great info on this simple report. Moz page authority is a score that predicts how well a website page ranks on search engine result pages (SERP). com OLD one is a respected webites with 35 in MOZ page authority and with +15000 incomming link (104 root domains) NEW one is curently on 0 The programmer has just that build the new website has set it up so that when people write or find the old domain. Also, while domain authority is a good benchmark, it is not always 100. Google’s “People Also Ask”. Upon completing the scan, you will obtain the Page Authority (PA), the Domain Authority (DA), and the Moz Rank for the website that you evaluated the URL. Page Authority (PA) identifies the strength of a particular page (on a 1-100 scale) and its ability to rank in search results in comparison to other pages. A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy. The Moz Domain Authority Checker calculates a website’s DA score and. You’ll get closer to a good Domain Authority score because you will only have credible and authoritative sites linking to your website. What is Page Authority? Page Authority (PA) is a metric developed by Moz that predicts how well a specific page on a website will rank on search engine result pages (SERPs). Overall i can rate moz. You can showcase expertise and trust by publishing high-quality, informative content, refining your internal linking strategy, citing authoritative sources, and receiving high-quality, relevant backlinks. Domain Authority is calculated by Moz and runs on a scale of 0-100, with 100 being the highest. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. txt file is to create the file itself. We have an opportunity to get a back link from a charity site. So bottom line, Domain Authority is a proxy for a metric inside Google, which we no longer have access to. 4. 8. Change the dropdown to exact page. DR vs DA (Summary) Domain Authority (DA) and Domain Rating (DR) are two of the most prominent metrics that SEOs use to understand website authority. Domain Authority is the score given to your domain according to its strength and potential. The "Spam Score" is the Moz metric that. Moz Local. How topical authority works in 2023. Domain Authority is not the only site authority metric. The scores are between one and 100, the higher the score the greater the ranking ability. As a result, we’ve made the tough decision to delay the launch of Page Authority 2. Searching “what is page authority” returns Moz as the first result, and their meta description is “Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on. Domain authority is a search engine ranking metric that measures the quality and reliability of a website, as well as its ability to rank in search engines. This metric is calculated by a machine. Stumbleupon. The best way to find a page with a good page authority is to compare various page authority scores you have collected to determine which is the best and make your content even better. Key MOZ metric are as follows: Domain Authority: 23. Low authority: Finally, low-authority links — especially when you would expect higher authority based on the domain — are concerning. Domain Authority is a competitive research tool for Moz users, in much the same way Keyword Planner is a research tool for Google Ads users. So if your page has bad content, your page authority score is. The Search Visibility score is the percentage of clicks we estimate you receive based on your organic rankings positions, across all of the keywords you’re tracking in your Campaign. Page authority is a term used to identify the power of an individual page. This term can be easily confused with the Domain Authority (DA) metric developed by Moz. Semrush. 2. See which Moz SEO solution best meets your business needs. Discover your organic competitors in search. 6 Domain Authority Checkers to Consider Using. Scores can land anywhere between 0 and 100. Yes, we can say that it is a Tiny portion of Domain Authority that defines how a particular website will rank on search engine results pages. Moz Pro cost. You may get some errors. It is based on dozens of factors, including the quality and quantity of inbound links. Some you may recognize include: Majestic’s Citation Flow; Semrush’s Authority Score The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. I will enumerate most important to least improve the page range and the range domain. Page authority is different from domain authority, which measures the authority of an entire website. Page authority was made popular by Moz, an SEO company that created a scoring system that measures how well a specific. If you are a WordPress user, you can use the open external links in a new window plugin. Learn more Try Moz Pro free. Then see what content already exists and if you can do better. Page Authority scores range. SEO stands for search engine optimization. Create newsworthy reports and studies. Moz continuously updates the Page Authority algorithm so that the page score may fluctuate occasionally. It runs on a scale from zero to a hundred. In a nutshell, it's the number of other sites that link to your page/site. Domain Authority. Domain Authority runs from a scale of 1-100, with a higher score indicating that your website will have a better chance of ranking competitively in search engines. How Moz calculates Domain Authority. You should aim your site to rank in that range and avoid the other side of the range. Note that "bad" doesn't mean low-authority links. It is made up of an aggregate of metrics (including general link profile, quality and quantity of links, and more) that each have an impact on this score. When spelled with a capital D, capital A, it's Moz's own metric. So, there is no Good or Bad Page Authority of a page; rather than it is a comparative study. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. So to start, Page Authority is basically — you can see I've written a ton of different little metrics in here — linking. Topical authority makes sense. Moz was the first & remains the most trusted SEO company. Content, traffic, backlinks, user experience, etc. Why Is a Good Page Authority Score Important for SEO? Page authority is of great importance. The score for DA/PA is calculated algorithmically on a scale from 1 to 100. Moz Keyword Explorer offers you an easy way to filter keyword lists by questions: 2. To gather link data we use a crawler called Dotbot that starts with. Below is a table for general understanding of what is a good authority score. Hope this answers what is Page Authority. 95/mo which is used by over 10 million people worldwide. One question, though. Do better SEO. It’s important to pay attention to the page authority as well. The score is a 0-100 scale, with higher scores indicating a higher likelihood of ranking in the top positions of the search engine results pages (SERPs). It's perfectly natural to have some links from low-authority domains and pages, and in many cases it's both relevant and useful to searchers. Instead of thinking of domain authority as a measure of your SEO effort, think. Second, effective measurement techniques, such as using tools like Moz’s Page Authority, can help you accurately assess the strength of your pages. The old website is still running o. Think of this where a brand new domain would have a 0 domain authority and Google would have a 99 domain authority. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. So the more quality links you have pointing to. As the search landscape has continued to morph and change, we knew that both DA and PA warranted updates in order to better keep pace with the search engines. The cost for Moz Pro varies based on your type of plan and whether you choose monthly or yearly payments. Page authority is a score that indicates where a specific page will rank on search engine page results (SERPs). That’s right. GIVES is the acronym for Domain Authority, as the name suggests is the domain authority. This information will help you understand how these metrics impact your website’s SEO performance. DA is a hot topic in the SEO and marketing world. It runs on a scale from zero to a hundred. Build More High-Authority Links. Browse MOZ's product catalog and select the items you want to include in the gift box. . The score ranges from one to 100. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Luckily, Brand Authority gives you clarity. The more links you have pointing at your Twitter page the more likely Roger will pick it up, but I really would not worry about it. Research broken links and find good targets. Page authority score; Moz rank; Index pages; Moreover, it also tells the spam score of a website therefore it is called a spam score checker. Through proven expertise, you build authority and trust in your field. Domain Authority vs. It was originally developed by Moz, a SEO software suite offering tools aimed to help plan organic strategies and improve search engine visibility. To determine the highest-ranking pages, search engines use the authority of websites and pages. Moz offers a Free Domain SEO Analysis Tool to help you check your website’s DA. It estimates how well a page will rank in organic search results. It is based on a combination of factors including the age of the domain, the number of links pointing to the page, the quality of those links, and the overall popularity of the site. Moz, a leading SEO software provider, develops these metrics. The “a” portion of the links stands for attribute, the “href” stands for hypertext reference, meaning you are about to enter the destination of the link, the URL portion beginning with “is the page you are pointing the link to, the word “hedgehog map” is the anchor text and is the clickable, visible part of the link, and the “</a> closes off the attribute. page authority then you are at the right place. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. At this point your initial review is complete and you should be ready to edit. The score ranges from 1 to 100. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. Internal links are most useful for. When you visit a page, you will see some important data towards the top. Tools: Check your PA with Link Explorer. Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page. This value, which can range from 0 to 100, indicates how valuable your website domain is. The page authority and the domain authority are the metrics which are used to check the reputation of any website. 4. Like Domain Authority, Page Authority has served the SEO community for years as a measure of a page’s ability to rank. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. This value. Just follow my advice below and get all the information you want about your domain authority. Among the best known are a pair of metrics developed by the SEO gurus at Moz: Page Authority (PA) and Domain Authority (DA). Just as this well-respected professor can wield a great deal of influence over. Technically, Domain Authority (DA) is the ranking metric used to predict how well a website will rank on various search engines created by Moz. By removing bad and broken links, you’ll help improve your domain ranking.